The Journey of Birla White So Far

Birla White is a unit of UltraTech Cement Ltd., flagship of the US $41 bn Aditya Birla Group. In the year 1988, Birla White commenced its production of white cement in India. And since that time, Birla White cemented its place as a market leader. The brand can boast of an impressive portfolio of ground-breaking, white cement-based surface finishing products that not only enable exquisite interior design, but also protect surfaces from weathering. The brand has constantly reinvented itself, creating products that fulfil the needs of changing consumer attitudes and needs and effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – recognition that its products meet the safety, health and environmental standards set by the European Union.

Our Vision and Mission

To be a premium global conglomerate, with a clear focus on each of the businesses.
To deliver superior value to our customers, shareholders, employees and society at large.

our values

integrity

Acting and taking decisions in a manner that is fair and honest

Commitment

On the foundation of Integrity, doing all that is needed to deliver value to all stakeholders

passion

An energetic zeal that arises from within the organisation that inspires each one to give his or her best

Seamlessness

Thinking and working together across functional groups, hierarchies, businesses and geographies

Speed

Responding to internal and external customers with a sense of urgency


  • Commenced production of White Cement

  • Capacity enhancement of White Cement

  • Commercial Production of Wallcare Putty

  • Launching of New Product – Textura

  • Specialised Birla White Wallcare Putty plant

  • Superbrand

    (Industry as well as Consumer Validate)

  • CE mark for White Cement

  • Superbrand

    (Industry as well as Consumer Validate)

  • Superbrand

    (Industry as well as Consumer Validate)

  • Superbrand

    (Industry as well as Consumer Validate)

  • Category of ASSOCHAM CSR Excellence Award

    Mnemonics for CSR and Excellence

  • Celebrating Silver Jubilee

  • New Birla White Wallcare Putty plant in Katni

  • Birla White Wallcare Putty - New colourful pack & new
    positioning

Staying at the cutting-edge of innovation to maintain our market leader advantage
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Setting high benchmarks for quality and establishing systems to ensure that these are adhered to
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videos

Birla White Corporate Film

Aditya Birla Group Corporate Video

Awards and recognition

  • IMC-Ramakrishna Bajaj National Quality Award – 2012 Performance Excellence Trophy (Manufacturing)
  • CONCOR – 2011 Best Performance Award (Domestic Customer – North Zone)
  • IMC-Ramakrishna Bajaj National Quality Award - 2010 Performance Excellence Trophy(Business)
  • Superbrand Council of India - Birla White conferred industry-validated 2010-11 Business Superbrand status
  • GBN – 2010 Top Global Network Benchmarking Company Award
  • Bestprax Club 2010 - Certificate of Achievement for Outstanding Performance (Innovation Project)
  • Economic Times and Frost & Sullivan – 2010 IMEA Platinum Award (Process Category)
  • Economic Times and Frost & Sullivan – 2010 Platinum IMEA Consistency in Performance Award (Process Category)
  • Runner-Up - ASSOCHAM CSR Excellence Award 2011-12
  • Golden Peacock Awards Secretariat - Golden Peacock Global Award for Corporate Social Responsibility
  • Employer’s Association of Rajasthan –2009 Outstanding Performance in Corporate Social Responsibility
  • 26th Mines Safety Awards (2012) - Birla White Limestone Mines
    • Overall Performance – First Prize (Mine No. 2)
    • Welfare Amenities, Proactive Equipment & VT –Third Prize (Mine No. 2)
    • Publicity Propaganda & Housekeeping – Second Prize (Mine No.2)
    • Open Cast Working -Second Prize (Mine No. 2)
    • HEMM & Maintenance - Second Prize (Mine No. 1)
    • Explosive Storage & Transportation -First Prize (GKUPL Mines)
  • 25th Mines Safety Awards (2011)- Birla White Limestone Mines
    • Overall Performance – First Prize (Mine No. 2)
    • Welfare Amenities, Proactive Equipment & VT –First Prize (Mine No. 2)
    • Open Cast Working -First Prize (Mine No. 2)
    • Transport Road & Dust Suppression –Third Prize (Mine No. 2)
    • Publicity Propaganda & Housekeeping –Third Prize (Mine No.2)
    • Open Cast Working -Second Prize (Mine No. 1)
  • Greentech Foundation- 10th Annual Greentech Safety Excellence Award (2011) - Gold Category
  • 24th Mines Safety Awards (2010) - Birla White Limestone Mines
    • Mines Plans and Sections – Second Prize (Mine No. 1)
    • Overall Performance – First Prize (Mine No. 2)
    • Transport Road & Dust Suppression –First Prize (Mine No. 2)
    • Publicity Propaganda & Housekeeping –Second Prize (Mine No.2)
    • Welfare Amenities, Proactive Equipment & VT –Second Prize (Mine No. 2)
  • 9th Greentech National Safety Award –2010 Outstanding Achievement in Safety Management, Gold Category (Cement)
  • 12th CII National Award - 2011 Excellent Energy Efficient Unit
  • 12th Annual Greentech Environment Excellence Award -2011 Outstanding Achievement in Environment Management, Gold Category (Cement)
  • 11th Annual Greentech Environment Excellence Award -2010 Outstanding Achievement in Environment Management, Gold Category (Cement)
  • 2010 National Energy Conservation Awards-Certificate of Merit(Thermal Power Station)
  • 2010 Rajasthan Energy Conservation Award - Second Prize (Thermal Power Station)
  • RECA, Department of Energy, Govt. of Rajasthan - Certificate of recommendation for Best Suggestion for Power Conservation
  • RECA, Department of Energy, Govt. of Rajasthan - First Prize for Innovative use of Diesel in ISHS pipeline
  • 21st Mines Environment and Mineral Conservation -Rajashree Limestone Mines
    • Noise and Vibration Control - 2ndPrize (Mines 1)
    • Water Pollution Control - 3rd Prize (Mines 1)
    • Afforestation/Plantation - 1stPrize (Mines 2)
    • Publicity Propaganda - 2ndPrize (Mines 2)
    • Overall Performance - 2ndPrize (Mines 2)
  • 2nd Annual GreentechHR Award - 2012Outstanding Achievement in Innovation in Recruitment(Silver Category)
  • Shailaja Nair FoundationICE Awards – 2012 Certificate of Merit(Maruhans)
  • Greentech HR Excellence Gold Award–2010Outstanding Achievement in Innovation in Employee Retention Strategies
  • Shine HR Leadership - Best HR Practices in Reward & Recognition Strategies
  • Bestprax Club - Certificate of Achievement (Cost of Poor Quality, HR focus, Measurement Analysis, Knowledge Management and Customer & Market Focus)
  • Employer Association of Rajasthan- Certificate of Excellence (Best Employer)
  • Special CAPEXIL Export Award (2009-10)
  • Superbrand Consumer Brand
  • Superbrand Business
  • Designomics Award 2013: Viral Campaign Social Media
  • Designomics Award 2014 : Digital Innovation Using Technology & Viral Campaign Social Media
  • Indian Achievers Forum - 2010 International Achievers Award for Infrastructure Excellence
  • Global Achiever Foundation –2010 International Intellectual Achievement Award 2010
  • BIB –Real Estate Award