About Us
A unit of UltraTech Cement Ltd. and flagship of the US $41 bn Aditya Birla Group, Birla White is a construction materials’ company with a specialization in white cement products. We aim to give you the best, the strongest, and the most beautiful walls.
About Us
A unit of UltraTech Cement Ltd. and flagship of the US $48.3 bn Aditya Birla Group, Birla White is a construction materials’ company with a specialization in white cement products. We aim to give you the best, the strongest, and the most beautiful walls.
Overview
Birla White is a unit of UltraTech Cement Ltd., flagship company of the US $48.3 BN Aditya Birla Group. A US $48.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. In the year 1988, Birla White commenced its production of white cement in India, and since its inception, Birla White has cemented its place as a market leader in the entire cement category. Birla White brand boasts an impressive portfolio of white cement-based surface finishing products, that not only enable exquisite interior design, but also protects surfaces from weathering. The brand has constantly reinvented itself, by creating products that fulfil the needs of the ever-changing consumer attitude, and thus effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – a recognition that further assures that its products meet the safety, health and environmental standards set by the European Union.
Vision and Mission

To be a premium global conglomerate, with a clear focus on each of the businesses.

To deliver superior value to our customers, shareholders, employees and society at large.

Integrity
Acting and taking decisions in a manner that is fair and honest
Commitment
On the foundation of Integrity, doing all that is needed to deliver value to all stakeholders
Passion
An energetic zeal that arises from within the organisation that inspires each one to give his or her best
Seamlessness
Thinking and working together across functional groups, hierarchies, businesses and geographies
Speed
Responding to internal and external customers with a sense of urgency
Milestones
  • 1988
  • 1997
  • 2001
  • 2002
  • 2006
  • 2007
  • 2008
  • 2009
  • 2010
  • 2011
  • 2012
  • 2013
  • 2014
  • 2015
  • 2018
  • 2019
  • 2020
Our Presence
Factory
Factory
Office
Office
  • HO Office M/s. Ultratech Cement Ltd.
    (Unit : Birla White)
    Ahura Centre, Ground Floor,
    Mahakali Caves Road,
    Opp. M.I.D.C Office, Andheri (E),
    Mumbai -400093
    Phone: (022)(022) 66917245 / 66928469 / 66928411
    Fax : (022) 66928313-6
  • West A M/s. Ultratech Cement Ltd.
    (Unit : Birla White)
    B/2, Safal Profitaire First Floor, Corporate Road Nr. Prahladnagar Garden,
    Ahmedabad - 380 015.
    Phone No : (079) 49004545 / 46 /9891921277
  • West B M/s. Ultratech Cement Ltd.
    (Unit : Birla White)
    Ahura Centre, Ground Floor,
    Mahakali Caves Road,
    Opp. M.I.D.C Office, Andheri (E),
    Mumbai -400093
    Phone No : (022) 66928313 / 66928316 / 8108819873 / 9977403434
  • Central M/s. Ultratech Cement Ltd.
    (Unit : Birla White)
    Office no - 1114, 11th Floor
    Logix city center offic block,Near Noida city center metro station
    Sector-34,Pincode -201301
  • East M/s. Ultratech Cement Ltd.
    (Unit : Birla White)
    Mangalam Business Centre,
    D - Block, 4th Floor, 22, Camac Street,
    Kolkata -700016
    Phone No : 9088104435 / 033 30214100
  • South UltraTech Cement Ltd. (Unit: Birla White),
    #5, 2nd Floor,Embassy Link,
    SRT road,CunninghamRoad,
    Vasanth nagar Bangalore - 560052
    Phone No : 8046731452
  • North UltraTech Cement Ltd. (Unit: Birla White),
    1802,18th Floor,Tower -B,World Trade center
    Csecor -16 ,Noida - 201301 - U.P.
    Contact- 9990093666/9990293666
Map
research and development
Research and Development
Staying ahead of the competition with cutting-edge innovations to maintain our market leadership.
quality check
Quality Check
Setting high benchmarks for quality and establishing systems to ensure that these are adhered to.
Awards
  • Performance
  • CSR
  • Safety
  • Environment
  • HR
  • Export
  • Marketing
  • Other
  • IMC-Ramakrishna Bajaj National Quality Award – 2012 Performance Excellence Trophy (Manufacturing)
  • CONCOR – 2011 Best Performance Award (Domestic Customer – North Zone)
  • IMC-Ramakrishna Bajaj National Quality Award - 2010 Performance Excellence Trophy(Business)
  • Superbrand Council of India - Birla White conferred industry-validated 2010-11 Business Superbrand status
  • GBN – 2010 Top Global Network Benchmarking Company Award
  • Bestprax Club 2010 - Certificate of Achievement for Outstanding Performance (Innovation Project)
  • Economic Times and Frost & Sullivan – 2010 IMEA Platinum Award (Process Category)
  • Economic Times and Frost & Sullivan – 2010 Platinum IMEA Consistency in Performance Award
    • (Process Category)
  • Runner-Up - ASSOCHAM CSR Excellence Award 2011-12
  • Golden Peacock Awards Secretariat - Golden Peacock Global Award for Corporate Social Responsibility
  • Employer’s Association of Rajasthan –2009 Outstanding Performance in Corporate Social Responsibility
  • 26th Mines Safety Awards (2012) - Birla White Limestone Mines.
    • Overall Performance – First Prize (Mine No. 2)
    • Welfare Amenities, Proactive Equipment & VT –Third Prize (Mine No. 2)
    • Publicity Propaganda & Housekeeping – Second Prize (Mine No.2)
    • Open Cast Working -Second Prize (Mine No. 2)
    • HEMM & Maintenance - Second Prize (Mine No. 1)
    • Explosive Storage & Transportation -First Prize (GKUPL Mines)
  • 25th Mines Safety Awards (2011)- Birla White Limestone Mines
    • Overall Performance – First Prize (Mine No. 2)
    • Welfare Amenities, Proactive Equipment & VT –First Prize (Mine No. 2)
    • Open Cast Working -First Prize (Mine No. 2)
    • Transport Road & Dust Suppression –Third Prize (Mine No. 2)
    • Publicity Propaganda & Housekeeping –Third Prize (Mine No.2)
    • Open Cast Working -Second Prize (Mine No. 1)
  • Greentech Foundation- 10th Annual Greentech Safety Excellence Award (2011) - Gold Category
  • 24th Mines Safety Awards (2010) - Birla White Limestone Mines
    • Mines Plans and Sections – Second Prize (Mine No. 1)
    • Overall Performance – First Prize (Mine No. 2)
    • Transport Road & Dust Suppression –First Prize (Mine No. 2)
    • Publicity Propaganda & Housekeeping –Second Prize (Mine No.2)
    • Welfare Amenities, Proactive Equipment & VT –Second Prize (Mine No. 2)
  • 9th Greentech National Safety Award –2010 Outstanding Achievement in Safety Management, Gold Category (Cement)
  • 12th CII National Award - 2011 Excellent Energy Efficient Unit
  • 12th Annual Greentech Environment Excellence Award -2011 Outstanding Achievement in Environment Management, Gold Category (Cement)
  • 11th Annual Greentech Environment Excellence Award -2010 Outstanding Achievement in Environment Management, Gold Category (Cement)
  • 2010 National Energy Conservation Awards-Certificate of Merit(Thermal Power Station)
  • 2010 Rajasthan Energy Conservation Award - Second Prize (Thermal Power Station)
  • RECA, Department of Energy, Govt. of Rajasthan - Certificate of recommendation for Best Suggestion for Power Conservation
  • RECA, Department of Energy, Govt. of Rajasthan - First Prize for Innovative use of Diesel in ISHS pipeline
  • 21st Mines Environment and Mineral Conservation -Rajashree Limestone Mines
    • Noise and Vibration Control - 2ndPrize (Mines 1)
    • Water Pollution Control - 3rd Prize (Mines 1)
    • Afforestation/Plantation - 1stPrize (Mines 2)
    • Publicity Propaganda - 2ndPrize (Mines 2)
    • Overall Performance - 2ndPrize (Mines 2)
  • 2nd Annual GreentechHR Award - 2012Outstanding Achievement in Innovation in Recruitment
    • (Silver Category)
  • Shailaja Nair FoundationICE Awards – 2012 Certificate of Merit (Maruhans)
  • Greentech HR Excellence Gold Award–2010Outstanding Achievement in Innovation in Employee
    • Retention Strategies
  • Shine HR Leadership - Best HR Practices in Reward & Recognition Strategies
  • Bestprax Club - Certificate of Achievement (Cost of Poor Quality, HR focus, Measurement Analysis, Knowledge Management and Customer & Market Focus)
  • Employer Association of Rajasthan- Certificate of Excellence (Best Employer)
  • Special CAPEXIL Export Award (2009-10)
  • Superbrand Consumer Brand
  • Superbrand Business
  • Designomics Award 2013: Viral Campaign Social Media
  • Designomics Award 2014: Digital Innovation Using Technology & Viral Campaign Social Media
  • Indian Achievers Forum - 2010 International Achievers Award for Infrastructure Excellence
  • Global Achiever Foundation –2010 International Intellectual Achievement Award 2010
  • BIB –Real Estate Award