Fight the Flake!


You go through piles of magazines, shade cards and brochures to find that perfect shade of paint for your walls. You’re pleased with the final result and take great pride in your decision. After all, you spent an awful lot of time, effort and money to make your wall look the way you imagined it.

While you’re satisfied with the awe-inspiring beauty of your walls, there is an enemy whose intention is to take all your investments and efforts down the drain. That enemy is flaking!

For all those who don’t know what flaking is, let us tell you about this enemy. Flaking is the peeling of paint which occurs when the paint fails to properly adhere to the surface. Cracks in the paint can start off small, but will worsen over time. In its early stages, the problem appears as hairline cracks. Later, the paint begins to flake off.

Fortunately, we have one solution to all your flaking problems! Use Birla White Wallcare Putty - the only putty in India to meet global standards. As a white cement-based putty, it binds strongly with the base plaster, even if the surface is damp, and forms a protective base. It fills up the fine pores in the walls and ceiling, giving you a smooth and dry surface to paint on. With an effective protection against flaking, you are assured of a good looking home for years to come.

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