Why is paint peeling off from the most expensive walls?

Creating perfect walls with White Cement

When you see a beautiful home, you just assume that the interiors look just as good. More often than not, you’d be surprised with what’s on the inside.

Over time, expensive walls with fabulous paint jobs end up looking quite the opposite.

So, why does this happen? cheap materials? Lack of procedure followed during the painting? Dampness? Flaking?

Odds are, it’s a mix of all these but the biggest culprit eating away at your walls is the moisture.

Once it gets into your walls, it causes peeling, flaking and leaves your walls in a powdery state of affairs.

How does it begin?

What often leads to the accumulation or seeping of moisture in the walls is the cement itself. When not treated properly during the initial stages of construction. Minute cracks in the cement are as good as open invitations to trouble.

Eventually, the accumulation of dampness in the walls leads to the formation of new cracks and the widening of the existing ones, and it’s not just the paints that it harms.

The dampness also houses the growth of bacteria and fungi, exposing your home to a health hazard.

White-cement benefits

Problem stated. What now?

But it's not all bad news, there’s quite a few ways to prevent the cracks from causing problems, both during and after construction.

The simplest way to protect your walls is with a coat of putty. What this does is add an effective layer of protection to the surface. The insulation it provides not only prevents damage from moisture but also from excessive heat.

It is recommended that the putty is applied before the painting process, in the early stages of construction.

If your walls start showing signs of damage and dampness, a quick renovation can solve this problem too. It will mean a lot of work and re-painting, but the results are always worth the effort.

Looking for some recommendations and tips?

It goes without saying that if your walls are protected, your paints will also be. But what if you could kill two birds with one stone? For example, instead of using regular wall putty, you can go for a white-cement based putty. The difference is both visual and integral.

A white cement-based putty gives your walls a layer of, quite literally, whiteness. This lets you skip the whitewashing process before you begin painting as your walls already look pristine and pure.

Apart from being a good base for the paints, the cement-based properties help with moisture and heat insulation.

For a good white-cement based putty, we recommend Birla White Wall Care Putty.


The results?

A double layer of protection that effectively keeps damage causing moisture at bay, guaranteeing to keep your walls and surfaces looking beautiful through the years.

No more worry about flaking, peeling paints, dampness or cracks.