Research and Development
To create eco-friendly products that deliver value, we conduct simulation studies and skill-building programs in our facilities. This helps us develop the right kind of applications and innovative solutions that ultimately help us build better walls.

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Research and Development
To create eco-friendly products that deliver value, we conduct simulation studies and skill-building programs in our facilities. This helps us develop the right kind of applications and innovative solutions that ultimately help us build better walls.
Our Vision
At Birla White, it is our vision to be a globally benchmarked organisation in white cement and its value-added products, with a continued focus on quality and customer delight.
Our Approach
Our focus is on creating eco-friendly products, for which, we do a considerable amount of research and innovation. We also make sure that we develop the right applications for our products. To ensure this, we conduct simulation studies and skill-building programs at our tailor-made evaluation facilities.

With pilot plant studies and joint research projects with renowned institutions, we aim to create improved products and innovative solutions. In order to ensure the constant evolution of our services & products and to ensure a smooth workflow, we carry out various procedures. One such meticulous procedure is our review mechanism, which is used to track the performance of our path-breaking initiatives.
Key Support Facilities
Sl. No Equipment Application
1. X-Ray Diffractometer Phase analysis/product characterisation Polymer quality assessment studies
2. Particle Size Analyser Analysing particle size distribution helps in mixing parameters
3. High Temperature Furnace Pigmentless color cement studies
4. Brookfield Viscometer Rheological polymer studies
5. Tensile Adhesion Tester On Coating
6. Color Meter Measurement of color effect on white background
7. Compressive Strength Tester Plaster strength
8. Pollution Testing Apparatus - Under Procurement Anti-pollution coating studies
Tailor-made Simulations
Facility Objective
UV-Radiation Studies Color fading of coatings and Anti-pollution indicator studies
Humidity/Temperature Chamber (Under Procurement) To study the behavior of BW products under high humidity conditions