Birla White cement has carved a niche for itself in the prestigious Aditya Birla conglomerate, which dwells in a many business areas. Since debut, it played a lead role in the country’s constructional and infrastructural growth story.

Birla White is a unit of UltraTech Cement Ltd., flagship of the US $43 bn Aditya Birla Group. Aditya Birla Group, is in the league of Fortune 500 companies. The Group has been ranked number 4 in the global 'Top Companies for Leaders' survey and ranked number 1 in Asia Pacific in 2011.

The Cement business was started in 1985 and today, Grasim’s subsidiary UltraTech Cement Limited is a leading global cement manufacturer.

In the year 1988, Birla White commenced its production of white cement in India. It ventured into Wall care Putty manufacturing in 2001. The launch of white cement-based putty was a watershed moment. The very next year ie; 2002 , it launched Birla Textura, designer texture paint. Tireless R&D and innovation by Birla White led to the development of Levelplast Putty and the latest addition of GRC (Glass Fiber Reinforced Cement).

Birla White has given the entire market a new momentum. In fact, so successful has been this effort that it commands 50% of national sales and 100% share of all worthwhile innovation that has happened in this field. It has manufacturing Units – one each at Kharia Khangar in the Jodhpur district, Katni in Madhya Pradesh and Vadodara District in Gujarat.

Birla White has cemented its place as a market leader with its dedicated efforts and innovative endeavors. It has constantly reinvented itself and became the catchword for creating wonders in exquisite interiors and artistic architectural exteriors. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – recognition that its products meet the safety, health and environmental standards set by the European Union.

Birla White is, by far, the largest white cement brand in India and the 7th largest in the world. From single product manufacturing unit, it has emerged as a company doling out multi-specialty products for decorative and construction applications. The search for “wall care putty, texture paint, putty paint etc.” cannot be complete without skimming through our valued products.

 

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Taking artistic expression in architectural design to the next level.

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With Wallcare Putty, you are assured of a good looking home for years to come.

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Lightweight, mouldable finishing material that's perfect for decorative elevations.

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Give your walls the distinction of a perfect level finish with Levelplast.

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Play around with textures to transform the look and feel of your walls.

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