About Us

A unit of UltraTech Cement Ltd. and flagship of the US $48.3 billion Aditya Birla Group, Birla White is a construction materials’ company with a specialization in white cement products. We aim to give you the best, the strongest, and the most beautiful walls.

Overview

Birla White is a unit of UltraTech Cement Ltd., flagship company of the US $48.3 BN Aditya Birla Group. A US $48.3 billion corporation, the Aditya Birla Group is in the League of Fortune 500. In the year 1988, Birla White commenced its production of white cement in India, and since its inception, Birla White has cemented its place as a market leader in the entire cement category. Birla White brand boasts an impressive portfolio of white cement-based surface finishing products, that not only enable exquisite interior design, but also protects surfaces from weathering. The brand has constantly reinvented itself, by creating products that fulfil the needs of the ever-changing consumer attitude, and thus effectively becoming a huge part of the construction evolution in India. Birla White became the first white cement company in India to receive the CE (Communauté Européenne) certification – a recognition that further assures that its products meet the safety, health and environmental standards set by the European Union.

Vision and Mission

To be a premium global conglomerate, with a clear focus on each of the businesses.

To deliver superior value to our customers, shareholders, employees and society at large.

Acting and taking decisions in a manner that is fair and honest

On the foundation of Integrity, doing all that is needed to deliver value to all stakeholders

An energetic zeal that arises from within the organisation that inspires each one to give his or her best

Thinking and working together across functional groups, hierarchies, businesses and geographies

Responding to internal and external customers with a sense of urgency

Milestones

1988
1997
2001
2002
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2018
2019
2020
2021
2022
2023

Our Presence

Factory

Office

Factory - Rajasthan M/s. Ultratech Cement Ltd.
(Unit : Birla White)
M/s. Ultratech Cement Ltd. (Unit : Birla White) Ultra Tech Cement Limited (Unit: Birla White), Mandiyana, Nathdwara, District. Rajsamand - 313301,
HO Office M/s. Ultratech Cement Ltd.
(Unit : Birla White)
UltraTech Cement Limited (Unit Birla White) 9th Floor, Birla Centurion, Pandurang Budhkar Marg, Worli, Mumbai – 400030
Phone No: 022-68540444 / 50365111
Fax : (022) 66928313-6
Factory - Rajasthan M/s. Ultratech Cement Ltd.
(Unit : Birla White)
M/s. Ultratech Cement Ltd. (Unit : Birla White) Post: Kharia Khangar, Taluka: Bhopalgadh Dist: Jodhpur, Kharia - 342606
Phone No: (02920) 264040-47
Factory - Katni M/s. Ultratech Cement Ltd.
(Unit : Birla White)
Ultra Tech Cement Limited (Unit: Birla White), Village: Pati-Jharela, Post-Bijori, Tehsil: Badwara, Dist: Katni, Madhya Pradesh - 483773
Phone No: (07622) - 298001 / 9977003410
GRC UNIT M/s. Ultratech Cement Ltd.
(Unit : Birla White)
M/s. Ultratech Cement Ltd. (Unit : Birla White) Plot No.: 14, GIDC Estate, Village : Manjusar, Taluka : Savli, Dist. Vadodara - 391 775, Gujarat
Phone No: 7046333384 / (02667) 264380 / 264381
West A M/s. Ultratech Cement Ltd.
(Unit : Birla White)
B/2, Safal Profitaire First Floor, Corporate Road Nr. Prahladnagar Garden, Ahmedabad - 380 015.
Phone No: (079) 49004545 / 46 /9891921277
West B M/s. Ultratech Cement Ltd.
(Unit : Birla White)
Ahura Centre, Ground Floor, Mahakali Caves Road, Opp. M.I.D.C Office, Andheri (E), Mumbai -400093
Phone No: (022) 66928313 / 66928316 / 8108819873 / 9977403434
Central M/s. Ultratech Cement Ltd.
(Unit : Birla White)
Office no - 1114, 11th Floor Logix city center offic block,Near Noida city center metro station Sector-34,Pincode -201301
East M/s. Ultratech Cement Ltd.
(Unit : Birla White)
Mangalam Business Centre, D - Block, 4th Floor, 22, Camac Street, Kolkata -700016
Phone No: 9088104435 / 033 30214100
South M/s. Ultratech Cement Ltd.
(Unit : Birla White)
#5, 2nd Floor,Embassy Link, SRT road,CunninghamRoad, Vasanth nagar Bangalore - 560052
Phone No: 8046731452
North M/s. Ultratech Cement Ltd.
(Unit : Birla White)
1802,18th Floor,Tower -B,World Trade center Csecor -16 ,Noida - 201301 - U.P.
Phone No: 9990093666 / 9990293666

Research and Development

Staying ahead of the competition with cutting-edge innovations to maintain our market leadership.

Know More

Quality Check

Setting high benchmarks for quality and establishing systems to ensure that these are adhered to.

Know More

Videos

Birla White Corporate Film

Aditya Birla Group Corporate Video

Birla White Colony Independence Day Video

Awards

Performance
CSR
Safety
Environment
HR
Export
Marketing
Others

India's top 25 most innovative companies of 2021, at the DST-CII Technology Summit - Confederation of Indian Industry (CII)
We won 'The Social Impact Award' from the Indian Chamber of Commerce under the mega enterprise category
Birla White is a 'Great Place to Work' certified brand in the year April 2020-March 2021
‘Special Jury Trophy’ for ‘Outstanding Performance in Innovation Initiatives’ by the Employers’ Association of Rajasthan in the presence of Honourable Chief Minister of Rajasthan, Mr. Ashok Gehlot at the Best Employers 2019 Awards
IMC-Ramakrishna Bajaj National Quality Award – 2012 Performance Excellence Trophy (Manufacturing)
CONCOR – 2011 Best Performance Award (Domestic Customer – North Zone)
IMC-Ramakrishna Bajaj National Quality Award - 2010 Performance Excellence Trophy(Business)
Superbrand Council of India - Birla White conferred industry-validated 2010-11 Business Superbrand status
GBN – 2010 Top Global Network Benchmarking Company Award
Bestprax Club 2010 - Certificate of Achievement for Outstanding Performance (Innovation Project)
Economic Times and Frost & Sullivan – 2010 IMEA Platinum Award (Process Category)
Economic Times and Frost & Sullivan – 2010 Platinum IMEA Consistency in Performance Award
- (Process Category)

Runner-Up - ASSOCHAM CSR Excellence Award 2011-12
Golden Peacock Awards Secretariat - Golden Peacock Global Award for Corporate Social Responsibility
Employer’s Association of Rajasthan –2009 Outstanding Performance in Corporate Social Responsibility

Gold award from The Indian Chamber of Commerce (ICC) for Occupational Health and Safety
Gold Award at the Occupational Health and Safety Awards 2021
The Only cement brand to win the Golden Peacock Award for our great efforts in Occupational Health & Safety
26th Mines Safety Awards (2012) - Birla White Limestone Mines.
- Overall Performance – First Prize (Mine No. 2)
- Welfare Amenities, Proactive Equipment & VT –Third Prize (Mine No. 2)
- Publicity Propaganda & Housekeeping – Second Prize (Mine No.2)
- Open Cast Working -Second Prize (Mine No. 2)
- HEMM & Maintenance - Second Prize (Mine No. 1)
- Explosive Storage & Transportation -First Prize (GKUPL Mines)
25th Mines Safety Awards (2011)- Birla White Limestone Mines
- Overall Performance – First Prize (Mine No. 2)
- Welfare Amenities, Proactive Equipment & VT –First Prize (Mine No. 2)
- Open Cast Working -First Prize (Mine No. 2)
- Transport Road & Dust Suppression –Third Prize (Mine No. 2)
- Publicity Propaganda & Housekeeping –Third Prize (Mine No.2)
- Open Cast Working -Second Prize (Mine No. 1)
Greentech Foundation- 10th Annual Greentech Safety Excellence Award (2011) - Gold Category
24th Mines Safety Awards (2010) - Birla White Limestone Mines
- Mines Plans and Sections – Second Prize (Mine No. 1)
- Overall Performance – First Prize (Mine No. 2)
- Transport Road & Dust Suppression –First Prize (Mine No. 2)
- Publicity Propaganda & Housekeeping –Second Prize (Mine No.2)
- Welfare Amenities, Proactive Equipment & VT –Second Prize (Mine No. 2)
9th Greentech National Safety Award –2010 Outstanding Achievement in Safety Management, Gold Category (Cement)

We won the 'Platinum' award for Environment Excellence and 'Gold' for Energy Efficiency, under the Apex India Green Leaf Award 2019.
12th CII National Award - 2011 Excellent Energy Efficient Unit
12th Annual Greentech Environment Excellence Award -2011 Outstanding Achievement in Environment Management, Gold Category (Cement)
11th Annual Greentech Environment Excellence Award -2010 Outstanding Achievement in Environment Management, Gold Category (Cement)
2010 National Energy Conservation Awards-Certificate of Merit(Thermal Power Station)
2010 Rajasthan Energy Conservation Award - Second Prize (Thermal Power Station)
RECA, Department of Energy, Govt. of Rajasthan - Certificate of recommendation for Best Suggestion for Power Conservation
RECA, Department of Energy, Govt. of Rajasthan - First Prize for Innovative use of Diesel in ISHS pipeline
21st Mines Environment and Mineral Conservation -Rajashree Limestone Mines
- Noise and Vibration Control - 2ndPrize (Mines 1)
- Water Pollution Control - 3rd Prize (Mines 1)
- Afforestation/Plantation - 1stPrize (Mines 2)
- Publicity Propaganda - 2ndPrize (Mines 2)
- Overall Performance - 2ndPrize (Mines 2)

2nd Annual GreentechHR Award - 2012Outstanding Achievement in Innovation in Recruitment
- (Silver Category)
Shailaja Nair FoundationICE Awards – 2012 Certificate of Merit (Maruhans)
Greentech HR Excellence Gold Award–2010Outstanding Achievement in Innovation in Employee
- Retention Strategies
Shine HR Leadership - Best HR Practices in Reward & Recognition Strategies
Bestprax Club - Certificate of Achievement (Cost of Poor Quality, HR focus, Measurement Analysis, Knowledge Management and Customer & Market Focus)
Employer Association of Rajasthan- Certificate of Excellence (Best Employer)

Special CAPEXIL Export Award (2009-10)

We won a shining gold trophy for our topical campaign #SaluteToPainters and another one for the Diwali brand film #DeewaronKiSuno - 10th ACEF Awards 2021
We won a silver for our topical campaign #SaluteToPainters celebrating the dedication of painter community during COVID-19 and a Gold for our tear-jerker Diwali brand film #DeewaronKiSuno - SAMMIE Awards 2020
Superbrand Consumer Brand
Superbrand Business
Designomics Award 2013: Viral Campaign Social Media
Designomics Award 2014: Digital Innovation Using Technology & Viral Campaign Social Media

Indian Achievers Forum - 2010 International Achievers Award for Infrastructure Excellence
Global Achiever Foundation –2010 International Intellectual Achievement Award 2010
BIB –Real Estate Award