Loading
When white cement and putty infuse together, something truly magical happens. The combination of these two materials creates a foundation that is unrivalled in terms of aesthetics, durability, and versatility. It transforms living spaces into something truly extraordinary and leading this alteration is none other than Birla White.
Birla White initiated the White Cement Revolution back in 1988, in response to the needs of homeowners, builders, and painters. The objective was to infuse innovation into the very foundation of Indian homes, reinforcing their walls. Thus, the white cement-based putty came into existence.
Designed using white cement and special grade RD Polymers, the Birla White wall putty is applied over plaster surfaces which are cement-based. This wall putty guarantees a robust adhesion to building surfaces, a seamless surface finish, wide coverage, exceptional refractive index, and compatibility with paints. Its distinctive formulation incorporates Extra HP polymers to prevent flaking. In comparison to other market players in the product segment, the Birla White Wall Putty has a higher level of whiteness. It also offers superior water resistance compared to other products, making it a more enduring and long-lasting option.
Presently, the Birla White putty collection includes an extensive array of both standard and premium putty options, such as WallCare putty, Excel putty, Bio-shield putty, and Wallseal Waterproof putty. It's worth noting that Birla White is the sole brand offering this comprehensive range in the market.
In conclusion, when the putty is infused with the white cement advantage, the result is nothing short of spectacular. Living spaces are transformed into showcases of elegance and longevity and a masterpiece is created.
The White Cement Advantage guarantees longevity. Its superior durability, stemming from improved adhesion, water resistance, and finer texture, ensures enduring finishes that remain pristine through everyday wear and tear.
White cement's exceptional adhesion forms a strong, enduring bond with various substrates, ensuring your finishes stay intact and free from cracks or separations. This is particularly vital in moisture-prone areas like bathrooms and kitchens, where white cement's adhesive strength shines.
White cement boasts excellent breathability, allowing moisture vapour to pass through its surface. Its porous nature helps regulate humidity levels within structures, preventing moisture buildup and maintaining the integrity and longevity of walls over time.
White cement's fine texture and superior adhesion properties make it highly effective in covering and preventing cracks in various surfaces. It not only fills and seals cracks but ensures a seamless finish. And its ability to adhere to substrates and resist moisture ingress plays a significant role in preventing cracks from reappearing.
White Cement Advantage is renowned for its ability to deliver a true and consistent tone of pure white, providing a crisp and clean canvas for colours. Unlike other materials that may lead to variations in colour, white cement ensures an original and genuine paint colour. Its exceptional colour accuracy makes it a preferred choice.
White cement offers superior dispersion of pigments, ensuring that colours are evenly and vividly distributed throughout the material. The improved pigment dispersion in white cement results in vibrant and long-lasting finishes. It also helps in achieving better coverage as it efficiently holds and showcases the pigment's true colour, reducing the need for additional coats.
White cement is renowned for its ability to impart a brilliant lustre to surfaces, creating a stunning and luxurious finish. It enhances the reflective properties of surfaces, resulting in a captivating sheen. Its fine texture and superior adhesion allow it to hold and reflect light beautifully, making it an ideal choice.
White cement's fine texture and versatility allow for intricate detailing and the realization of both traditional and contemporary design concepts. Its unique adaptability serves as a blank canvas for design innovation making it an ideal choice for projects that demand artistic expression.
