We’ve known the answer for 20 years. It started with Birla White WallCare Putty, India’s first white cement-based putty and ever since, we’ve set the standard.

Our putty isn’t just white. It’s the whitest, giving your walls a brighter, smoother finish that enhances paint, extends coverage, and keeps flaking away. With different products - Excel Putty, Bio-Shield Putty, and WallSeal Waterproof Putty we’ve added strength, protection, and innovation. What makes it all work? Our White Cement Advantage - the secret behind stronger adhesion, better coverage, and a finish that truly stands out. That’s why we say, Putty Whitest Toh Deewarein Brightest!